Every November, Black Friday attracts bargain shoppers
Analyzing a multimedia piece this week, I decided to search for something that is coming up, like Black Friday.
Here a multimedia video shows how it’s to be in a mall this day. I like how the video starts with a wide shot of the mall and people going in and out of stores.
Good story, having a shopper saying that she went into one store and it wasn’t crowded. The shopper got what she needed, she said. I would have liked to see that shopper buying things at the stores.
Have you been to the mall late at night or early in the morning the day after Thanksgiving? I did last year for the first time and for me it’s not a big bargain.
Nice, close-up shot of the shopping bags that a shopper was carrying while walking in the mall.
My favorite quote, which caught my attention the most, was when the CEO of Macy’s Inc. said, “At 8 p.m., last night when [Macy’s Inc.] opened the doors, we had 15,000 people line up outside or around [the mall].”
Wow, for me that number is crazy — great interview, but I would like to see the thousands of people waiting to get into the store.
To be honest, I didn’t like the transition from the CEO and the sudden shift to the topic of security. The story is about happy Christmas shopping, and suddenly we see broken glass in a parking lot. The shift in topics is too abrupt. Why does the narrator start taking about it? It just seemed to me that the reporter ran out of video.
There were too many ideas in one video. I would prefer to keep it simple, but I understand the point of the author of the video. Overall it was OK.